From the coach trusted by leaders at Google, Nike, McKinsey & Microsoft
In the next few weeks, you'll discover what truly drives you, and build a system to live by it.
Stop knowing your values. Start living them.
Learn the values hierarchy that hundreds of high performers use to bring out their best, without burning out
Get back in the driver's seat by translating your values into guiding principles
Confront the one pattern standing between you and your next level
Get Jord's methodology, available 24/7, holding you accountable to your highest standards
Before we move on, I have one question. And it's the most important one:
Can I get your commitment for this?
This isn't a course you passively consume. It's a process that requires your honesty, your reflection, and your willingness to confront what might be uncomfortable. The results are proportional to your commitment.
Yes, I'm CommittedYour Value System
Integrity Score
Principle Kept
"Even when it was hard"
This Month
Integrity improving
*ICF & Executive Coaching Research, 2023-2024
You've achieved so much.
So why does something still feel off?
You know your values. At least you think you do. But knowing and living are two different things. That gap? It's called the Knowing-Doing Gap.
Reactive Living
Constantly firefighting instead of living intentionally. Your values get pushed aside for 'urgent' things.
Misaligned Relationships
Tolerating behaviors that cross your boundaries because you haven't defined them clearly.
Decision Fatigue
Every choice feels hard because you don't have clear principles to guide you.
Meet Jord Cuiper
I've coached leaders from Google, McKinsey, Nike, Microsoft, and startups across 20+ countries. Leaders who have everything on paper, but still feel like something's missing.
I know this feeling personally. I built and scaled a seven-figure tech company, then faced a health crisis that forced me to rebuild everything. That process taught me: sustainable high performance isn't about pushing harder. It's about alignment.
Trained in NLP, NeuroAffective Relational Model (NARM), and Acceptance & Commitment Therapy. Mentored by Laurence Heller PhD, Gabor Maté MD, and Bessel van der Kolk MD.
"High performance without integrity is just burnout with better PR."
From Confusion to Clarity
No worksheets. No abstract exercises. Just conversations that reveal who you really are.
Discover Your Values
Share stories about your peak moments and conflicts. Jord's methodology extracts the values hiding in your experiences.
Define Your Principles
Turn values into rules. Create "Even When" statements that define exactly what you'll do, even when it costs you.
Stay Aligned Monthly
Complete monthly integrity reports. Score yourself honestly. Build unstoppable alignment momentum.
Everything You Need to Live in Alignment
Tools designed for people who refuse to compromise on integrity.
Guided Value Discovery
Uncover the values you didn't know were driving you through guided conversations.
"Even When" Principles
Turn vague values into concrete rules. Know exactly what you'll do, even when it costs you.
Monthly Integrity Reports
Track alignment across your life. See where you're thriving and where you're drifting.
Talk to Jord
Get challenged, supported, and held accountable. Jord's coaching methodology, available whenever you need it.
24/7 Coaching Access
Jord's methodology in your pocket. Warm directness. Real coaching. Always available.
Pattern Recognition
Six-month rolling averages show real trends in your integrity scores.
Real People. Real Transformation.
From founders to executives, here's what working with Jord looks like.
"Working with Jord has been one of the best decisions I've made. He helped me identify the one thing that was capping my leadership, performance, and freedom."
Fabian Dudek
Founder & CEO, Glassdollar
"A year later, I'm still profiting from Jord's systematic approach: I know my values, am taking ownership, and am comfortably back behind the steering wheel."
Simon Roser
CMO, Berlin
"I've built a solid business with high-level clients I'm excited to work with. I feel more confident and grounded because I know who I am and what I stand for."
Annika Brandt
Serial Entrepreneur, Hamburg
Full access. Zero cost during beta.
We're onboarding a select group of beta users to help shape the future of ValueOS. Request access and get everything free while we refine the experience together.
- Full AI-guided value discovery
- Unlimited principles & families
- Monthly integrity reports
- Talk to Jord (24/7 coaching access)
- Pattern recognition & insights